MILKills

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MILKills consists of a multimedia sculpture, performance, artist talk, guest lecture and video installation for public engagement in the ideological 'art-war' on false-advertising. As an antidote to this mind-virus, MILKills explores proselytization in art-making as counter-propaganda for profit-based science that is marketed as truth but flies in the face of greater Truth. By investigating and testing the origin of nutritional information both scientific and commercial, and examining how a confluence of self-interested marketing dross ultimately shapes and makes persistent the bad diet protocols that are strangely deleterious to human health, MILKills raises public consciousness of the fraudulence of food advertising, the clandestine motives of the dairy industry, the disease-producing nature of milk products, and the exploited individuals who consume them at the recommendation of industry-linked 'doctors' and 'celebrity experts'. By mimicking the forms and conventions of commercial advertising and the mainstream news media space, MILKills artfully exposes, disrupts and disabuses the viewer of their once persistent false notions.